Define the repositioning strategy of Politecnico di Milano towards a more international, inclusive and tech-driven image preserving the brand heritage.

Client

Politecnico di Milano

Role

Art Director | UI Designer

Year

2024

Politecni di Milano

Politecni di Milano

Politecni di Milano

Default image

Define the repositioning strategy of Politecnico di Milano towards a more international, inclusive and tech-driven image preserving the brand heritage.

Context

Challenge

Challenge

Challenge

Build the brand ecosystem starting from the digital touchpoints with a strong focus on innovation, inclusivity and scalability.

Involvment

Involvment

Involvment

Brand Strategy

Brand Architecture

Graphic Design

Figma Design System

Solutions

Solutions

From brand to ecosystem

From brand to ecosystem

From brand to ecosystem

Politecnico di Milano needed a renewed digital presence to reinforce its international positioning and embody the concept of "Technology for Humanity." The goal was to create a cohesive ecosystem that strengthens the universitys identity while supporting research, partnerships, and student engagement.

A structured and inclusive identity

A structured and inclusive identity

A structured and inclusive identity

We redefined the brand strategy, aligning it with Politecnicos global ambitions. A new brand architecture introduced generative logos for sub-brands, labs, and initiatives, with tailored imagery guidelines for each. To ensure consistency, we designed a scalable Design Library, integrating accessibility standards in line with Italian public sector regulations.


A future-proof foundation

A future-proof foundation

A future-proof foundation

The result is a digital ecosystem that enhances clarity, usability, and inclusivity across all touchpoints. The new system balances flexibility with cohesion, ensuring Politecnico di Milano maintains its leadership in academic and technological innovation while fostering a stronger connection with its diverse community.

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