Client
Politecnico di Milano
Role
Art Director | UI Designer
Year
2024
Define the repositioning strategy of Politecnico di Milano towards a more international, inclusive and tech-driven image preserving the brand heritage.
Build the brand ecosystem starting from the digital touchpoints with a strong focus on innovation, inclusivity and scalability.
Brand Strategy
Brand Architecture
Graphic Design
Figma Design System
Politecnico di Milano needed a renewed digital presence to reinforce its international positioning and embody the concept of "Technology for Humanity." The goal was to create a cohesive ecosystem that strengthens the university’s identity while supporting research, partnerships, and student engagement.
We redefined the brand strategy, aligning it with Politecnico’s global ambitions. A new brand architecture introduced generative logos for sub-brands, labs, and initiatives, with tailored imagery guidelines for each. To ensure consistency, we designed a scalable Design Library, integrating accessibility standards in line with Italian public sector regulations.
The result is a digital ecosystem that enhances clarity, usability, and inclusivity across all touchpoints. The new system balances flexibility with cohesion, ensuring Politecnico di Milano maintains its leadership in academic and technological innovation while fostering a stronger connection with its diverse community.
