Create a personal link between the user and the tree and to encourage the involvement of other users.

Client

Treedom

Role

Art Director | UI Designer

Year

2023

Treedom App

Treedom App

Default image

Create a personal link between the user and the tree and to encourage the involvement of other users.

Client

Treedom

Role

Art Director | UI Designer

Year

2023

Treedom App

Default image

Treedom allows users to plant trees from a distance and follow their evolution over time. The app aims to create a personal link between the user and the brand values.

Treedom allows users to plant trees from a distance and follow their evolution over time. The app aims to create a personal link between the user and the brand values.

Treedom allows users to plant trees from a distance and follow their evolution over time. The app aims to create a personal link between the user and the brand values.

Context

Challenge

Challenge

Challenge

Evolve the visual language of Treedom and design the mobile experience from scratch, in order to transform the buy experience in an ethical committment.

Involvment

Involvment

Involvment

Creative Direction

User Experience Design

User Interface Design

Prototyping

Developement QA

Solutions

Solutions

Bringing trees to life

Bringing trees to life

Bringing trees to life

Treedom had already built a platform where users could buy trees remotely to support local economies and promote reforestation. However, the experience was similar to a traditional e-commerce site, with little emphasis on the brands core values.


Deepening the connection

Deepening the connection

Deepening the connection

With the new native app, we transformed the way users engage with their trees. We introduced an interactive tree diary, tracking every stage of its journeyfrom seedling to a fruit-bearing tree. Real-time illustrated graphics now reflect the weather conditions of the trees location, making the experience more immersive. A dynamic dashboard visualizes the environmental and economic impact of each purchase, while editorial content, videos, and interviews bring users closer to the farmers and communities they support.


A meaningful shift

A meaningful shift

A meaningful shift

The app successfully redefined Treedoms digital strategy, shifting the focus from a transactional experience to an emotional and educational journey. By strengthening the connection between users and their trees, we helped reinforce the brands missionmaking reforestation a more tangible and engaging experience.

Project Awards

User Experience

ADI Index

2024

ADI Index

2024

User Experience

ADI Index

2024

Digital Product

IF Design Award

2024

IF Design Award

2024

Digital Product

IF Design Award

2024

Copy Email

Copied