Evolve the visual language of Treedom and design the mobile experience from scratch, in order to transform the buy experience in an ethical committment.
Creative Direction
User Experience Design
User Interface Design
Prototyping
Developement QA
Treedom had already built a platform where users could buy trees remotely to support local economies and promote reforestation. However, the experience was similar to a traditional e-commerce site, with little emphasis on the brand’s core values.
With the new native app, we transformed the way users engage with their trees. We introduced an interactive tree diary, tracking every stage of its journey—from seedling to a fruit-bearing tree. Real-time illustrated graphics now reflect the weather conditions of the tree’s location, making the experience more immersive. A dynamic dashboard visualizes the environmental and economic impact of each purchase, while editorial content, videos, and interviews bring users closer to the farmers and communities they support.
The app successfully redefined Treedom’s digital strategy, shifting the focus from a transactional experience to an emotional and educational journey. By strengthening the connection between users and their trees, we helped reinforce the brand’s mission—making reforestation a more tangible and engaging experience.
Project Awards
